AI visibility of Whangarei dentists: the data.
We audited 18 dentists’ websites in Whangarei. The average AI-visibility score is 64/100: 6% block at least one AI search crawler and 56% have no structured data — meaning ChatGPT and Google’s AI often can’t read the businesses they’re asked to recommend.
avg score
64/100
block AI crawlers
6%
no structured data
56%
JS-only content
6%
As of July 2026, the average AI-visibility score of 18 audited dentists’ websites in Whangarei, New Zealand is 64 out of 100. 6% of the audited sites block at least one AI search crawler (such as OAI-SearchBot or PerplexityBot) in their robots.txt, 56% publish no structured data identifying their business, 6% serve their main content only through JavaScript that AI crawlers cannot execute, and 56% show no visible “last updated” date. The businesses were drawn from Google’s local results for dentist services in Whangarei, where the average Google rating is 4.7 stars with a median of 83 reviews. Source: Surfaced audit dataset, n=18, July 2026. Method: surfaced.co.nz/methodology.
What are Whangarei dentists getting wrong?
56% have no structured data at all
The fix: Add LocalBusiness JSON-LD so AI engines can identify the business, its services and its area.
56% show no visible 'last updated' date
The fix: Display and maintain a visible update date — AI engines strongly favour recently-updated pages.
6% block at least one AI search crawler
The fix: Allow OAI-SearchBot, Claude-SearchBot, PerplexityBot, Bingbot and Googlebot in robots.txt — training-only bots can stay blocked without losing citations.
6% serve their content only via JavaScript
The fix: Server-render the key pages — AI crawlers don't run JavaScript, so a JS-only site reads as a blank page.
Why does this matter for a dentist in Whangarei?
When someone in Whangarei asks ChatGPT, Gemini or Perplexity for “a good dentist near me”, the engines recommend from the businesses they can actually read and verify. With an average score of 64/100, most of the local market is effectively invisible to those answers — which means the few businesses that fix their basics take a disproportionate share of AI recommendations. That gap is the opportunity.
Compare: the national average for dentists is 68/100 across 335 sites.
Are you one of the visible ones?
Run the exact same audit on your own site — free, 20 seconds, no signup. You’ll see your score against the Whangarei average of 64.
Check my siteLast updated July 2026 · based on 18 audited websites from 30 local listings · methodology · aggregates only — no individual business is named without consent