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The data / updated July 2026 / rules v1.0

How ready are NZ business websites for AI discovery?

A rules-v1.0 audit of 7,129 New Zealand business websites, measuring whether AI engines can find and cite their published evidence.

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7,129

sites audited

Benchmark note

Live free checks now use rules v2. Historical benchmark scores remain v1 until the full dataset is re-scanned, so do not treat the versions as a time series. All results are aggregated and no individual business is named.

New research / July 2026

The State of AI Visibility

New Zealand / 2026

Surfaced Research

The State of AI Visibility in New Zealand 2026

A 225-answer sample showing which engines named New Zealand businesses, which sources appeared, and how visibility differs by industry.

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Readiness by industry

Historical rules-v1.0 benchmark scores across New Zealand local business websites.

How scores work

mortgage brokers

71/100

281 sites audited / 4% historical v1.0 crawler flag / 14 cities

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More industries

plumbers

69/100

407 sites audited / 4% historical v1.0 crawler flag / 19 cities

roofers

69/100

313 sites audited / 2% historical v1.0 crawler flag / 12 cities

dentists

68/100

335 sites audited / 7% historical v1.0 crawler flag / 13 cities

physiotherapists

68/100

350 sites audited / 4% historical v1.0 crawler flag / 18 cities

optometrists

68/100

116 sites audited / 5% historical v1.0 crawler flag / 2 cities

lawyers

68/100

444 sites audited / 4% historical v1.0 crawler flag / 19 cities

accountants

68/100

415 sites audited / 4% historical v1.0 crawler flag / 20 cities

kitchen designers

68/100

385 sites audited / 3% historical v1.0 crawler flag / 16 cities

wedding venues

68/100

410 sites audited / 5% historical v1.0 crawler flag / 16 cities

electricians

68/100

489 sites audited / 3% historical v1.0 crawler flag / 23 cities

landscapers

67/100

389 sites audited / 5% historical v1.0 crawler flag / 17 cities

painters

67/100

390 sites audited / 4% historical v1.0 crawler flag / 15 cities

hairdressers

65/100

370 sites audited / 5% historical v1.0 crawler flag / 16 cities

mechanics

65/100

363 sites audited / 4% historical v1.0 crawler flag / 19 cities

cafes

64/100

234 sites audited / 2% historical v1.0 crawler flag / 0 cities

restaurants

64/100

283 sites audited / 3% historical v1.0 crawler flag / 1 city

Look up which pages AI cites in your market

A free lookup over the 990 NZ roundup pages captured in our July 2026 study of 225 NZ AI answers — pick an industry and city to see them.

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Where does your business sit?

Run the current rules-v2 check on your site in about 20 seconds. It is not directly comparable with the historical v1 benchmark.

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Method: https://surfaced.co.nz/methodology. Publication threshold n≥15 per combination. Data is refreshed periodically from Google local results and our public audit.