Local intent
Suburbs and service areas, not generic country targeting
Track the questions a customer in Takapuna, Riccarton or Mount Maunganui would actually ask, down to the areas you serve.
RESEARCHThe State of AI Visibility in NZ 2026
See what hides your business from local customers — and ChatGPT.
Find the gaps, do the next three useful jobs, and record the enquiries, quotes, bookings and work won. Built for an NZ owner, without an enterprise SEO stack.
Free · no signup · about 20 seconds. This checks website readiness; it does not query current AI answers.
Free readiness checkNo signup to see the resultNo extra SEO subscription required
7,129
NZ business websites audited for our public dataset
22
NZ industry categories in the historical rules-v1.0 benchmark
301
industry × city breakdowns published, method fully open
built for New Zealand SMEs
Local context is part of the product, not a country filter.
NZ evidence
Local competitors and New Zealand source opportunities
Connect monitored answers with Google local competitors and covered NZ roundup publishers such as MoneyHub and Top Reviews.
Practical delivery
Built for the owner and whoever manages the website
Plain-English actions, copy-ready output, platform-specific instructions and a clean hand-off to your web person.
Commercial fit
A lean product, not an expensive stack of SEO subscriptions
DataForSEO powers the paid evidence layer. Results can be recorded directly, with no Semrush, Ahrefs or paid tracking account required.
Browse the public benchmark
Historical rules-v1.0 data by NZ industry and city.
How it works
From evidence to useful work — then back to business results.
Set the baseline
Tell us what you sell and where you work. We inspect the public facts and record what is known, unknown or contradictory.
Find the gaps
Use repeatable website checks and DataForSEO-backed answer evidence to find where customers may struggle to discover or trust you.
Do the next three
Work through a short priority list with copy-ready content, platform-specific steps and a clean hand-off to your web person.
Record the result
Once a month, enter the enquiries, quotes, bookings and jobs you actually received. Blank means unknown, never zero.
Verify
Confirm the work is live, compare later evidence and keep what improved. We never turn one lucky check into a ranking claim.
The product
A weekly plan an owner can use in ten minutes.
The overview starts with the outcome, not an SEO score: were you found, were you contacted, and what work was completed? Diagnostic evidence stays one level lower when you need to inspect it.
surfaced.co.nz/dashboard
LOCAL GROWTH OVERVIEW
Harbour Plumbing · North Shore
July 2026 · owner-reported example
Found
4/10
tracked customer questions named the business
Contacted
8
enquiries recorded by the owner this month
Completed
4
priority actions done · 3 verified live
DO THESE NEXT
Three jobs, in priority order
- 1.
Add a North Shore emergency-plumbing page
HIGHCustomers ask for this service, but the site does not clearly confirm it or the suburbs served.
- 2.
Ask the last five happy customers for an honest review
MEDThe review kit is ready; the owner still decides who receives each request.
- 3.
Clarify Saturday hours on the website
MEDThe public website and business profile evidence do not currently agree.
BUSINESS RESULTS
A one-minute monthly check-in
- Enquiries
- 8
- Quotes sent
- 5
- Bookings
- 4
- Jobs won
- 3
These example figures are entered by the owner. Blank always means unknown — never zero.
Website readiness
72/100
deterministic page audit
AI answer visibility
40%
rolling range 35–50%
Google reviews
4.8★ · 63
current public snapshot
DataForSEO supplies discovery evidence. Your real enquiries and jobs remain the measure of value.
See the practical plan →Built for business owners, not SEO departments.
You should not have to reverse-engineer a dashboard. Every recommendation should show the evidence behind it, the exact next step, who can do it and whether the work led to enquiries, quotes or jobs you can recognise.
Outcome
Record enquiries, quotes, bookings and jobs won
Execution
Three priority actions with copy-ready steps
Evidence
Page checks and answer sources stay attached
Commercial
NZD pricing with no extra SEO subscription required
Pricing
Simple pricing, in NZ dollars.
The price you see is the price you pay. No separate Semrush or Ahrefs account. Cancel anytime, with a 14-day refund on your first payment.
Free
Find out where you stand
NZ$0
- Instant website-readiness score
- All six pillars shown
- Top 3 next steps
- Shareable report link
Guided
Most popularWeekly evidence and content you can publish
NZ$79/mo
- Day-one baseline and next 3 actions
- Weekly Google and AI visibility checks
- 4 blog or Reddit drafts every month
- Track enquiries, quotes and jobs won
Done-for-you
Four growth jobs completed every month
NZ$249/mo
- 4 agreed growth jobs completed monthly
- Website article written and published
- Google profile and community content prepared
- Plain-English work and results report
Guided includes 4 grounded blog or Reddit drafts each month; you or your web person publishes them. Done-for-you includes 12 draft slots, plus a real person completes four agreed growth jobs for you each month. Compare the deliverables →
Founding 50: the first 50 customers get 30% off for life. Details →
What we promise. What we don’t.
We promise
- A short action plan linked to documented page checks and provider results.
- We tell you what was measured, what you reported and what is still unknown.
- Plain, fixed pricing without another paid SEO tool. Cancel anytime.
We don’t
- Guarantee a ranking. AI answers shift day to day, so no honest tool can.
- Call an unknown result zero or invent a lead number.
- Force you to buy Semrush, Ahrefs or paid call tracking.
Frequently asked questions
Plain answers, no fine print.
What does Surfaced help my business do?
Surfaced turns public website and AI-answer evidence into a short list of work worth doing. You can complete or hand off each action, verify it where possible, and record the enquiries, quotes, bookings and jobs you actually received. Visibility is supporting evidence; customer results are the goal.
How is this different from normal SEO?
Most SEO tools give an owner more charts and keywords to interpret. Surfaced keeps the evidence but turns it into three practical actions at a time, then keeps completed work and owner-reported business results together. It does not pretend a visibility metric is the same as revenue.
Which AI engines do you check?
ChatGPT, Google Gemini, Perplexity today. We request provider-specific live results with New Zealand location and English-language settings. They are non-personalised and can differ from a signed-in consumer session.
Do I need to buy other SEO software?
No. The product is deliberately lean. Current discovery evidence uses DataForSEO behind the scenes; your business results can be recorded directly without Semrush, Ahrefs or paid call-tracking software. If an optional integration could add cost later, we will show that before it is enabled.
Is the free check really free?
Yes. You see the website-readiness score, every diagnostic check and your top three next steps with no signup. If you choose to email yourself the permanent report link, we use the address only for that request.
How is the score calculated?
Six weighted pillars: discovery-crawler declarations, initial-HTML readability, extractability heuristics, structured-data signals, date transparency and technical hygiene. Unknown network evidence is shown as unknown and excluded rather than silently passed. The current ruleset and full method are public.
Why do AI answers change between checks?
AI engines are probabilistic. The same question can get different answers an hour apart. That's why we track trends across weekly checks rather than promising any single answer, and why our dashboard shows your rolling average with its range, not one lucky (or unlucky) run.
Can you guarantee ChatGPT will recommend my business?
No. Be wary of anyone who says they can. AI answers shift day to day. We guarantee the method: we record what the selected providers return, keep the source evidence attached, show the next fix, and measure later checks against the same scope.
Do I need to be technical to fix the issues?
No. Most fixes are plain-English steps you can do yourself. For anything website-technical, we write the exact instructions (or the exact email) to hand to whoever manages your site. We even detect whether you're on Wix, Squarespace, Rocketspark or WordPress and phrase the steps for your platform.
I only serve my local area. Does AI visibility still matter?
Especially then. "Best plumber near me"-style questions are exactly what people ask AI, and the engines pick from local businesses they can read and trust. You can set your service area down to specific suburbs, and we ask the questions the way your locals would.
Can I cancel anytime? What about refunds?
Cancel anytime and keep access until the end of the period you've paid for. Your first payment has a 14-day no-questions refund. No lock-in contracts.
Check your website readiness in 20 seconds.
Free, no signup, current ruleset published in full.
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