How visible are NZ optometrists to AI?
As of July 2026, the average AI-visibility score of 116 audited New Zealand optometrists’ websites is 68/100 — 5% block at least one AI search crawler, and 27% have no structured data telling AI engines what the business is.
average score
68/100
block AI crawlers
5%
no structured data
27%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| North Shore | 20 | 72/100 | 5% |
| Hamilton | 16 | 65/100 | 0% |
Why does AI visibility matter for optometrists?
When someone asks ChatGPT or Google’s AI for “a good optometrist near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 68/100, which means most optometrists are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 68?
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Check my siteLast updated July 2026 · based on 116 audited websites · methodology · aggregates only, no individual business is named