Website readiness for New Zealand optometrists: the data.
As of July 2026, the average rules-v1.0 website-readiness score across 116 audited websites in the New Zealand optometrists category is 68/100. Under that historical ruleset, 5% triggered its crawler check and 27% had no detected structured data. The crawler figure requires a v2 re-scan before it can be interpreted using the current taxonomy.
average score
68/100
historical v1.0 crawler flag
5%
no structured data
27%
City by city
| City | Sites audited | Avg score | Historical crawler flag |
|---|---|---|---|
| North Shore | 20 | 72/100 | 5% |
| Hamilton | 16 | 65/100 | 0% |
Why does AI visibility matter for optometrists?
Discovery access and useful initial HTML can affect whether a system can retrieve a page, but this historical readiness score does not show whether ChatGPT, Gemini or Perplexity currently names a business. That requires repeated answer monitoring. Use this benchmark to understand common website gaps, not as a ranking or recommendation-rate league table.
Are you above or below 68?
Run the current rules-v2 audit on your own site — free, about 20 seconds, no signup. Treat it as a fresh diagnosis, not a direct v1 comparison.
Check my siteLast updated July 2026 · based on 116 audited websites · methodology · aggregates only, no individual business is named