How visible are NZ physiotherapists to AI?
As of July 2026, the average AI-visibility score of 223 audited New Zealand physiotherapists’ websites is 68/100 — 3% block at least one AI search crawler, and 30% have no structured data telling AI engines what the business is.
average score
68/100
block AI crawlers
3%
no structured data
30%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Wellington | 26 | 71/100 | 0% |
| Christchurch | 25 | 69/100 | 4% |
| Tauranga | 25 | 68/100 | 0% |
| Auckland | 24 | 68/100 | 4% |
| Napier | 23 | 68/100 | 0% |
| Rotorua | 23 | 67/100 | 9% |
| Palmerston North | 22 | 68/100 | 0% |
| New Plymouth | 22 | 71/100 | 5% |
| Dunedin | 21 | 68/100 | 5% |
| Nelson | 21 | 70/100 | 5% |
| Hamilton | 20 | 68/100 | 0% |
| Hastings | 20 | 69/100 | 5% |
Why does AI visibility matter for physiotherapists?
When someone asks ChatGPT or Google’s AI for “a good physiotherapist near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 68/100, which means most physiotherapists are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 68?
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Check my siteLast updated July 2026 · based on 223 audited websites · methodology · aggregates only, no individual business is named