Website readiness for New Zealand plumbers: the data.
As of July 2026, the average rules-v1.0 website-readiness score across 407 audited websites in the New Zealand plumbers category is 69/100. Under that historical ruleset, 4% triggered its crawler check and 29% had no detected structured data. The crawler figure requires a v2 re-scan before it can be interpreted using the current taxonomy.
average score
69/100
historical v1.0 crawler flag
4%
no structured data
29%
City by city
| City | Sites audited | Avg score | Historical crawler flag |
|---|---|---|---|
| Christchurch | 28 | 70/100 | 7% |
| Hamilton | 25 | 72/100 | 0% |
| Tauranga | 25 | 72/100 | 4% |
| Waitakere | 25 | 71/100 | 0% |
| Auckland | 24 | 73/100 | 0% |
| Palmerston North | 23 | 69/100 | 9% |
| New Plymouth | 23 | 71/100 | 13% |
| Wellington | 22 | 69/100 | 9% |
| Dunedin | 21 | 66/100 | 0% |
| Hastings | 21 | 66/100 | 0% |
| Taupo | 21 | 65/100 | 5% |
| Invercargill | 20 | 69/100 | 0% |
| Rotorua | 19 | 65/100 | 0% |
| Queenstown | 19 | 67/100 | 5% |
| Whangarei | 19 | 72/100 | 0% |
| Blenheim | 18 | 67/100 | 0% |
| Napier | 17 | 70/100 | 0% |
| Manukau | 17 | 68/100 | 0% |
| Whanganui | 16 | 65/100 | 6% |
Why does AI visibility matter for plumbers?
Discovery access and useful initial HTML can affect whether a system can retrieve a page, but this historical readiness score does not show whether ChatGPT, Gemini or Perplexity currently names a business. That requires repeated answer monitoring. Use this benchmark to understand common website gaps, not as a ranking or recommendation-rate league table.
Are you above or below 69?
Run the current rules-v2 audit on your own site — free, about 20 seconds, no signup. Treat it as a fresh diagnosis, not a direct v1 comparison.
Check my siteLast updated July 2026 · based on 407 audited websites · methodology · aggregates only, no individual business is named