How visible are NZ real estate agents to AI?
As of July 2026, the average AI-visibility score of 158 audited New Zealand real estate agents’ websites is 71/100 — 5% block at least one AI search crawler, and 49% have no structured data telling AI engines what the business is.
average score
71/100
block AI crawlers
5%
no structured data
49%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Auckland | 26 | 72/100 | 0% |
| New Plymouth | 19 | 74/100 | 5% |
| Dunedin | 18 | 67/100 | 0% |
| Christchurch | 17 | 71/100 | 6% |
| Tauranga | 17 | 74/100 | 6% |
| Wellington | 16 | 72/100 | 13% |
| Hamilton | 16 | 71/100 | 0% |
| Palmerston North | 15 | 67/100 | 0% |
| Rotorua | 15 | 69/100 | 7% |
Why does AI visibility matter for real estate agents?
When someone asks ChatGPT or Google’s AI for “a good real estate agent near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 71/100, which means most real estate agents are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 71?
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Check my siteLast updated July 2026 · based on 158 audited websites · methodology · aggregates only, no individual business is named