How visible are NZ restaurants to AI?
As of July 2026, the average AI-visibility score of 283 audited New Zealand restaurants’ websites is 64/100 — 3% block at least one AI search crawler, and 33% have no structured data telling AI engines what the business is.
average score
64/100
block AI crawlers
3%
no structured data
33%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Queenstown | 15 | 68/100 | 0% |
Why does AI visibility matter for restaurants?
When someone asks ChatGPT or Google’s AI for “a good restaurant near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 64/100, which means most restaurants are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 64?
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Check my siteLast updated July 2026 · based on 283 audited websites · methodology · aggregates only, no individual business is named