How visible are NZ roofers to AI?
As of July 2026, the average AI-visibility score of 189 audited New Zealand roofers’ websites is 69/100 — 1% block at least one AI search crawler, and 33% have no structured data telling AI engines what the business is.
average score
69/100
block AI crawlers
1%
no structured data
33%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Auckland | 29 | 71/100 | 0% |
| Tauranga | 25 | 72/100 | 0% |
| Hamilton | 23 | 69/100 | 4% |
| Palmerston North | 23 | 69/100 | 0% |
| Christchurch | 22 | 67/100 | 0% |
| Dunedin | 20 | 67/100 | 0% |
| Napier | 17 | 69/100 | 0% |
Why does AI visibility matter for roofers?
When someone asks ChatGPT or Google’s AI for “a good roofer near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 69/100, which means most roofers are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 69?
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Check my siteLast updated July 2026 · based on 189 audited websites · methodology · aggregates only, no individual business is named