How visible are NZ vets to AI?
As of July 2026, the average AI-visibility score of 199 audited New Zealand vets’ websites is 70/100 — 5% block at least one AI search crawler, and 29% have no structured data telling AI engines what the business is.
average score
70/100
block AI crawlers
5%
no structured data
29%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Christchurch | 24 | 73/100 | 13% |
| Wellington | 23 | 70/100 | 4% |
| Hamilton | 23 | 70/100 | 4% |
| Tauranga | 20 | 72/100 | 0% |
| North Shore | 20 | 69/100 | 0% |
| Auckland | 19 | 72/100 | 0% |
| Palmerston North | 19 | 65/100 | 5% |
| Waitakere | 19 | 74/100 | 0% |
Why does AI visibility matter for vets?
When someone asks ChatGPT or Google’s AI for “a good vet near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 70/100, which means most vets are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
Are you above or below 70?
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Check my siteLast updated July 2026 · based on 199 audited websites · methodology · aggregates only, no individual business is named