Website readiness of Rotorua electricians: the data.
We audited 22 electricians’ websites in Rotorua. The average historical rules-v1.0 website-readiness score is 66/100. Under that ruleset, 0% triggered its crawler check and 32% had no detected structured data. These are technical observations, not proof of current AI recommendations; the crawler figure requires a v2 re-scan under the current taxonomy.
avg score
66/100
historical crawler flag
0%
no structured data
32%
JS-only content
9%
As of July 2026, the average rules-v1.0 website-readiness score of 22 audited electricians’ websites in Rotorua, New Zealand is 66 out of 100. 0% of the audited sites triggered the historical rules-v1.0 crawler check; that figure must be re-scanned before it is interpreted using the current v2 crawler taxonomy. 32% publish no detected structured data identifying their business, 9% appear to omit main content from the initial HTML, and 82% show no visible review/update date. These are observable website signals, not proof of current AI recommendations. The businesses were drawn from Google’s local results for electrician services in Rotorua, where the average Google rating is 4.9 stars with a median of 11 reviews. Source: Surfaced audit dataset, n=22, July 2026. Method: surfaced.co.nz/methodology.
What are Rotorua electricians getting wrong?
82% show no visible review/update date
The fix: On time-sensitive pages, display a maintained review date so readers can assess currency.
32% have no structured data at all
The fix: Add LocalBusiness JSON-LD so AI engines can identify the business, its services and its area.
9% appear to rely on JavaScript for main content
The fix: Put the key service and location content in the initial HTML so it does not depend on a later rendering stage.
0% triggered the historical rules-v1.0 crawler check
The fix: Run the current v2 check before changing robots.txt. It separates discovery, user-fetch, training and model-control crawlers, then shows the exact rule evidence for the checked page.
Why does this matter for a electrician in Rotorua?
This benchmark shows common access, initial-HTML, structured-data and content signals across the sampled websites. It does not show which Rotorua businesses are named for “a good electrician near me”, or whether fixing one signal changes an answer. Repeated monitoring across engines is required for those claims.
The pages AI cites for electricians in Rotorua
Our July 2026 study of 225 NZ AI answers recorded which sources the engines cited; these are the roundup pages we captured from those sources for electricians in Rotorua (2 in total).
Look up other markets in the free citation lookup.
Compare: the historical rules-v1.0 category average for electricians is 68/100 across 489 sites.
How does your current site look under rules v2?
Run the current free check in about 20 seconds, with no signup. The Rotorua average of 66 used historical rules v1.0, so treat your v2 result as a fresh diagnosis rather than a direct comparison.
Check my siteLast updated July 2026 · based on 22 audited websites from 30 local listings · methodology · aggregates only — no individual business is named without consent