How visible are NZ mortgage brokers to AI?
As of July 2026, the average AI-visibility score of 281 audited New Zealand mortgage brokers’ websites is 71/100 — 4% block at least one AI search crawler, and 28% have no structured data telling AI engines what the business is.
average score
71/100
block AI crawlers
4%
no structured data
28%
City by city
| City | Sites audited | Avg score | Block AI crawlers |
|---|---|---|---|
| Wellington | 24 | 73/100 | 4% |
| North Shore | 24 | 74/100 | 4% |
| Hamilton | 22 | 71/100 | 5% |
| Dunedin | 22 | 70/100 | 0% |
| Auckland | 21 | 74/100 | 0% |
| New Plymouth | 21 | 71/100 | 0% |
| Tauranga | 20 | 72/100 | 0% |
| Palmerston North | 20 | 73/100 | 0% |
| Manukau | 20 | 70/100 | 10% |
| Christchurch | 19 | 76/100 | 0% |
| Waitakere | 17 | 75/100 | 0% |
| Napier | 16 | 71/100 | 0% |
| Hastings | 16 | 71/100 | 0% |
| Invercargill | 16 | 67/100 | 19% |
Why does AI visibility matter for mortgage brokers?
When someone asks ChatGPT or Google’s AI for “a good mortgage broker near me”, the engines can only recommend businesses they can find, read and trust. A site that blocks AI crawlers or renders everything in JavaScript is invisible in those answers — the job goes to whoever is visible. The average here is 71/100, which means most mortgage brokers are competing for AI recommendations with a handbrake on — and the ones who fix it early inherit the category.
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Check my siteLast updated July 2026 · based on 281 audited websites · methodology · aggregates only, no individual business is named