Website readiness for New Zealand mortgage brokers: the data.
As of July 2026, the average rules-v1.0 website-readiness score across 281 audited websites in the New Zealand mortgage brokers category is 71/100. Under that historical ruleset, 4% triggered its crawler check and 28% had no detected structured data. The crawler figure requires a v2 re-scan before it can be interpreted using the current taxonomy.
average score
71/100
historical v1.0 crawler flag
4%
no structured data
28%
City by city
| City | Sites audited | Avg score | Historical crawler flag |
|---|---|---|---|
| Wellington | 24 | 73/100 | 4% |
| North Shore | 24 | 74/100 | 4% |
| Hamilton | 22 | 71/100 | 5% |
| Dunedin | 22 | 70/100 | 0% |
| Auckland | 21 | 74/100 | 0% |
| New Plymouth | 21 | 71/100 | 0% |
| Tauranga | 20 | 72/100 | 0% |
| Palmerston North | 20 | 73/100 | 0% |
| Manukau | 20 | 70/100 | 10% |
| Christchurch | 19 | 76/100 | 0% |
| Waitakere | 17 | 75/100 | 0% |
| Napier | 16 | 71/100 | 0% |
| Hastings | 16 | 71/100 | 0% |
| Invercargill | 16 | 67/100 | 19% |
Why does AI visibility matter for mortgage brokers?
Discovery access and useful initial HTML can affect whether a system can retrieve a page, but this historical readiness score does not show whether ChatGPT, Gemini or Perplexity currently names a business. That requires repeated answer monitoring. Use this benchmark to understand common website gaps, not as a ranking or recommendation-rate league table.
Are you above or below 71?
Run the current rules-v2 audit on your own site — free, about 20 seconds, no signup. Treat it as a fresh diagnosis, not a direct v1 comparison.
Check my siteLast updated July 2026 · based on 281 audited websites · methodology · aggregates only, no individual business is named