Website readiness of Palmerston North mortgage brokers: the data.
We audited 20 mortgage brokers’ websites in Palmerston North. The average historical rules-v1.0 website-readiness score is 73/100. Under that ruleset, 0% triggered its crawler check and 25% had no detected structured data. These are technical observations, not proof of current AI recommendations; the crawler figure requires a v2 re-scan under the current taxonomy.
avg score
73/100
historical crawler flag
0%
no structured data
25%
JS-only content
0%
As of July 2026, the average rules-v1.0 website-readiness score of 20 audited mortgage brokers’ websites in Palmerston North, New Zealand is 73 out of 100. 0% of the audited sites triggered the historical rules-v1.0 crawler check; that figure must be re-scanned before it is interpreted using the current v2 crawler taxonomy. 25% publish no detected structured data identifying their business, 0% appear to omit main content from the initial HTML, and 80% show no visible review/update date. These are observable website signals, not proof of current AI recommendations. The businesses were drawn from Google’s local results for mortgage broker services in Palmerston North, where the average Google rating is 4.8 stars with a median of 66 reviews. Source: Surfaced audit dataset, n=20, July 2026. Method: surfaced.co.nz/methodology.
What are Palmerston North mortgage brokers getting wrong?
80% show no visible review/update date
The fix: On time-sensitive pages, display a maintained review date so readers can assess currency.
25% have no structured data at all
The fix: Add LocalBusiness JSON-LD so AI engines can identify the business, its services and its area.
0% triggered the historical rules-v1.0 crawler check
The fix: Run the current v2 check before changing robots.txt. It separates discovery, user-fetch, training and model-control crawlers, then shows the exact rule evidence for the checked page.
0% appear to rely on JavaScript for main content
The fix: Put the key service and location content in the initial HTML so it does not depend on a later rendering stage.
Why does this matter for a mortgage broker in Palmerston North?
This benchmark shows common access, initial-HTML, structured-data and content signals across the sampled websites. It does not show which Palmerston North businesses are named for “a good mortgage broker near me”, or whether fixing one signal changes an answer. Repeated monitoring across engines is required for those claims.
The pages AI cites for mortgage brokers in Palmerston North
Our July 2026 study of 225 NZ AI answers recorded which sources the engines cited; these are the roundup pages we captured from those sources for mortgage brokers in Palmerston North (2 in total).
Look up other markets in the free citation lookup.
Compare: the historical rules-v1.0 category average for mortgage brokers is 71/100 across 281 sites.
How does your current site look under rules v2?
Run the current free check in about 20 seconds, with no signup. The Palmerston North average of 73 used historical rules v1.0, so treat your v2 result as a fresh diagnosis rather than a direct comparison.
Check my siteLast updated July 2026 · based on 20 audited websites from 24 local listings · methodology · aggregates only — no individual business is named without consent